Open
Ready for a new partnership
UX Solutions that Elevate Human Experiences
UX Design, Strategy, and Research
I'm Joi McClain, a UX specialist on a mission to put people first by crafting digital experiences that truly help people connect, grow, and enjoy the world.
Open
Ready for a new partnership
UX Solutions that Elevate Human Experiences
UX Design, Strategy, and Research
I'm Joi McClain, a UX specialist on a mission to put people first by crafting digital experiences that truly help people connect, grow, and enjoy the world.
Open
Ready for a new partnership
UX Solutions that Elevate Human Experiences
UX Design, Strategy, and Research
I'm Joi McClain, a UX specialist on a mission to put people first by crafting digital experiences that truly help people connect, grow, and enjoy the world.
Empathetic problem solving is my foundation.
Long before I knew what a user journey was, I was the kid who always asked “why.” That innate curiosity about the way people navigate the world drove my career, and now I use empathy to turn data-driven insights into intuitive digital experiences.
Empathetic problem solving is my foundation.
Long before I knew what a user journey was, I was the kid who always asked “why.” That innate curiosity about the way people navigate the world drove my career, and now I use empathy to turn data-driven insights into intuitive digital experiences.
Empathetic problem solving is my foundation.
Long before I knew what a user journey was, I was the kid who always asked “why.” That innate curiosity about the way people navigate the world drove my career, and now I use empathy to turn data-driven insights into intuitive digital experiences.
My impact, by the numbers.
My design process isn't just a series of steps. It's a proven system for delivering tangible outcomes that users love and stakeholders trust.
$1B
in projected sales after championing the UX vision for the conference website of a Fortune 50 company
8%
boost in newsletter conversion after optimizing article content discovery for a supply chain industry leader
27%
reduction in support requests after optimizing a product return flow with clearer information architecture
My impact, by the numbers.
My design process isn't just a series of steps. It's a proven system for delivering tangible outcomes that users love and stakeholders trust.
$1B
in projected sales after championing the UX vision for the conference website of a Fortune 50 company
8%
boost in newsletter conversion after optimizing article content discovery for a supply chain industry leader
27%
reduction in support requests after optimizing a product return flow with clearer information architecture
My impact, by the numbers.
My design process isn't just a series of steps. It's a proven system for delivering tangible outcomes that users love and stakeholders trust.
$1B
in projected sales after championing the UX vision for the conference website of a Fortune 50 company
8%
boost in newsletter conversion after optimizing article content discovery for a supply chain industry leader
27%
reduction in support requests after optimizing a product return flow with clearer information architecture
From challenges to solutions.
Discover a selection of case studies and articles that showcase my strategic thinking and the impact of my UX contributions.
From challenges to solutions.
Discover a selection of case studies and articles that showcase my strategic thinking and the impact of my UX contributions.
From challenges to solutions.
Discover a selection of case studies and articles that showcase my strategic thinking and the impact of my UX contributions.
What others say about our collaboration.
My clients and collaborators are some of my greatest advocates. Their words speak to my ability to deliver effective solutions with professionalism, empathy, and a focus on lasting impact.
Joi is the gold standard to which I compare other UI/UX designers.
Enrique Sampson
Software Engineer
What others say about our collaboration.
My clients and collaborators are some of my greatest advocates. Their words speak to my ability to deliver effective solutions with professionalism, empathy, and a focus on lasting impact.
Joi is the gold standard to which I compare other UI/UX designers.
Enrique Sampson
Software Engineer
What others say about our collaboration.
My clients and collaborators are some of my greatest advocates. Their words speak to my ability to deliver effective solutions with professionalism, empathy, and a focus on lasting impact.
Joi is the gold standard to which I compare other UI/UX designers.
Enrique Sampson
Software Engineer
The people-first impact framework.
I believe great design brings positive change to people's lives. To ensure my work always focuses on what truly matters, I developed a strategic framework that measures success across four pillars of the human experience: Access, Enjoyment, Growth, and Connection.
The people-first impact framework.
I believe great design brings positive change to people's lives. To ensure my work always focuses on what truly matters, I developed a strategic framework that measures success across four pillars of the human experience: Access, Enjoyment, Growth, and Connection.
The people-first impact framework.
I believe great design brings positive change to people's lives. To ensure my work always focuses on what truly matters, I developed a strategic framework that measures success across four pillars of the human experience: Access, Enjoyment, Growth, and Connection.
Services to elevate your project.
Whether you're looking for a long-term partner or a short-term collaborator, I'm here to help with a range of services to address your business challenges and delight your users.
Services to elevate your project.
Whether you're looking for a long-term partner or a short-term collaborator, I'm here to help with a range of services to address your business challenges and delight your users.
Services to elevate your project.
Whether you're looking for a long-term partner or a short-term collaborator, I'm here to help with a range of services to address your business challenges and delight your users.